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No beans about it.
The Rock and Roll Chili Pit opened a week ago today. This restaurant is only a few blocks from our office and had been under construction for months. The anticipating was killing us (well, mostly just...
View ArticleThe Last Hot Lick
Jaime Leopold 1946 – 2018 Music Legend, Ad Man, and nascent Movie Star, Jamie Leopold has died. Together with Jerry Ketel, Terra Spencer, and Bob Macer he created Leopold Ketel & Partners. But...
View Article‘Burstiness’ is the key to the most innovative teams
How do you get the best ideas out of a group? The key is a concept called Burstiness. It’s when your group creative brainstorm is bursting with ideas. Maybe people are talking over each other. It’d...
View ArticleThe One Reason Nike’s Just Do It Campaign is Brilliant
There are a lot of pundits out there trying to explain Nike’s new campaign featuring Colin Kaepernick. The problem with most of them is that the optics are all wrong. They are looking at it in the...
View ArticleFollowing our own advice. With Direct Mail.
Marketing agencies of all stripes implore their clients to promote, promote, promote. But few of them actually follow through on their own advice. Well, we think that’s just a little bit hypocritical....
View ArticleThe One Reason Nike’s Just Do It Campaign is Brilliant
There are a lot of pundits out there trying to explain Nike’s new campaign featuring Colin Kaepernick. The problem with most of them is that the optics are all wrong. They are looking at it in the...
View ArticleThe importance of good advertising and why I’ll never buy Charmin toilet paper
This holiday season, Charmin ran an ad on Spotify to sell toilet paper. The idea was that since talking about going to the bathroom is inappropriate, let’s sing about it. On its face I like the idea....
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