Our holiday card to the city
This was the first window dressing we designed for our building. It was a little controversial but we got lots of great comments.
View ArticleThe Fast and Furious method of marketing agency selection
Jeff Goodby, principal of legendary ad agency Goodby Silverstein & Partners gives very practical advice to Chief Marketing Officers: choose your marketing partner quickly and get the job done. If...
View ArticleLow Budget. High Impact.
http://www.leoketel.com/wp-content/uploads/2015/01/Lets-All-Go-To-Saylers-SD.mp4 This little 10 second ad has people calling the stations and asking when it will be on again. Who says a small budget...
View ArticleLocal News That Matters
http://www.leoketel.com/wp-content/uploads/2015/01/Oregonian_30_2015-01-07.mp4-iPod-iPhone.m4v Here’s our latest work for The Oregonian. We are happy to help local journalism in Portland because it...
View ArticleHow creative is your office space?
I was interested in an article I found on CMO.com by Sofie Sandell. Her beat is the cross between the new digital world and creativity. There are a lot of those gurus out there. But there was a...
View ArticleHow Silverton Health told the truth — like a good brand should
Our client, Silverton Health is a hospital system in Silverton, Oregon. When you think of hospitals it’s not long before lawsuits come to mind. Quality care shows glaring mistakes by contrast. Just...
View ArticleHow to Murder Your Brand #1.
Drinking the Social Media Kool-Aid Today a meeting with a new client often takes a weird turn when the subject of social media comes up. We always talk about how brand strategy dictates all tactical...
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Advice to Small Businesses Who Seek Out an Ad Agency
“Just a few more additions.” Advice to Small Businesses Who Seek Out an Ad Agency. If you think advertising is done by a bunch of artists who are just good at making Word documents look pretty and...
View ArticleOur holiday card to the city
This was the first window dressing we designed for our building. It was a little controversial but we got lots of great comments.
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Happy Place.
A physical or psychological space, in which all worries escape you and you’re left feeling energized, warm and fuzzy. For us, a community event full of music, ink, and collaborative creation is just...
View ArticleFollowing our own advice. With Direct Mail.
Marketing agencies of all stripes implore their clients to promote, promote, promote. But few of them actually follow through on their own advice. Well, we think that’s just a little bit hypocritical....
View ArticleIs your brand dynamic?
Our client Omega Morgan has been with us for seven years. In that time, the company has made constant ongoing changes to serve the market. And of course, we have helped them along the way. Recently,...
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What’s Your Story?
When I was a child, around the age of one and a half, my mother would put me in a playpen while she did chores around the house. At the same time, she had the TV on for background noise. And at that...
View ArticleDo you have Infinite Game?
Most likely, you are playing a finite game. And if you are, you are short sighted. Finite games are about beating the competition. They want to end with a clear winner. Infinite games want to continue...
View ArticleHow to be Unignorable
We have a running joke at every agency brainstorm meeting. At the point it gets quiet, when everyone is deep in thought on how to solve a challenging marketing problem, I slap the table and say. “I’ve...
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