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What’s Your Story?
When I was a child, around the age of one and a half, my mother would put me in a playpen while she did chores around the house. At the same time, she had the TV on for background noise. And at that...
View ArticleDo you have Infinite Game?
Most likely, you are playing a finite game. And if you are, you are short sighted. Finite games are about beating the competition. They want to end with a clear winner. Infinite games want to continue...
View ArticleHow to be Unignorable
We have a running joke at every agency brainstorm meeting. At the point it gets quiet, when everyone is deep in thought on how to solve a challenging marketing problem, I slap the table and say. “I’ve...
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No beans about it.
The Rock and Roll Chili Pit opened a week ago today. This restaurant is only a few blocks from our office and had been under construction for months. The anticipating was killing us (well, mostly just...
View ArticleThe Last Hot Lick
Jaime Leopold 1946 – 2018 Music Legend, Ad Man, and nascent Movie Star, Jamie Leopold has died. Together with Jerry Ketel, Terra Spencer, and Bob Macer he created Leopold Ketel & Partners. But...
View Article‘Burstiness’ is the key to the most innovative teams
How do you get the best ideas out of a group? The key is a concept called Burstiness. It’s when your group creative brainstorm is bursting with ideas. Maybe people are talking over each other. It’d...
View ArticleThe One Reason Nike’s Just Do It Campaign is Brilliant
There are a lot of pundits out there trying to explain Nike’s new campaign featuring Colin Kaepernick. The problem with most of them is that the optics are all wrong. They are looking at it in the...
View ArticleThe importance of good advertising and why I’ll never buy Charmin toilet paper
This holiday season, Charmin ran an ad on Spotify to sell toilet paper. The idea was that since talking about going to the bathroom is inappropriate, let’s sing about it. On its face I like the idea....
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