The importance of good advertising and why I’ll never buy Charmin toilet paper
This holiday season, Charmin ran an ad on Spotify to sell toilet paper. The idea was that since talking about going to the bathroom is inappropriate, let’s sing about it. On its face I like the idea....
View ArticleThe One Reason Nike’s Just Do It Campaign is Brilliant
There are a lot of pundits out there trying to explain Nike’s new campaign featuring Colin Kaepernick. The problem with most of them is that the optics are all wrong. They are looking at it in the...
View ArticleFollowing our own advice. With Direct Mail.
Marketing agencies of all stripes implore their clients to promote, promote, promote. But few of them actually follow through on their own advice. Well, we think that’s just a little bit hypocritical....
View ArticleThe One Reason Nike’s Just Do It Campaign is Brilliant
There are a lot of pundits out there trying to explain Nike’s new campaign featuring Colin Kaepernick. The problem with most of them is that the optics are all wrong. They are looking at it in the...
View Article‘Burstiness’ is the key to the most innovative teams
How do you get the best ideas out of a group? The key is a concept called Burstiness. It’s when your group creative brainstorm is bursting with ideas. Maybe people are talking over each other. It’d...
View ArticleThe Last Hot Lick
Jaime Leopold 1946 – 2018 Music Legend, Ad Man, and nascent Movie Star, Jamie Leopold has died. Together with Jerry Ketel, Terra Spencer, and Bob Macer he created Leopold Ketel & Partners. But...
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No beans about it.
The Rock and Roll Chili Pit opened a week ago today. This restaurant is only a few blocks from our office and had been under construction for months. The anticipating was killing us (well, mostly just...
View ArticleHow to be Unignorable
We have a running joke at every agency brainstorm meeting. At the point it gets quiet, when everyone is deep in thought on how to solve a challenging marketing problem, I slap the table and say. “I’ve...
View ArticleDo you have Infinite Game?
Most likely, you are playing a finite game. And if you are, you are short sighted. Finite games are about beating the competition. They want to end with a clear winner. Infinite games want to continue...
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What’s Your Story?
When I was a child, around the age of one and a half, my mother would put me in a playpen while she did chores around the house. At the same time, she had the TV on for background noise. And at that...
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Is your brand dynamic?
Our client Omega Morgan has been with us for seven years. In that time, the company has made constant ongoing changes to serve the market. And of course, we have helped them along the way. Recently,...
View ArticleFollowing our own advice. With Direct Mail.
Marketing agencies of all stripes implore their clients to promote, promote, promote. But few of them actually follow through on their own advice. Well, we think that’s just a little bit hypocritical....
View ArticleClik here to view.
Happy Place.
A physical or psychological space, in which all worries escape you and you’re left feeling energized, warm and fuzzy. For us, a community event full of music, ink, and collaborative creation is just...
View ArticleOur holiday card to the city
This was the first window dressing we designed for our building. It was a little controversial but we got lots of great comments.
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Advice to Small Businesses Who Seek Out an Ad Agency
“Just a few more additions.” Advice to Small Businesses Who Seek Out an Ad Agency. If you think advertising is done by a bunch of artists who are just good at making Word documents look pretty and...
View Article![BLACKPINK – DEADLINE – EP [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Video211/v4/de/b3/b1/deb3b1d4-ba28-22e8-2428-ef97617b2a4b/90d54d743002a6d66308f217cd867947_Preview_Image_Intermediate_nonvideo_sdr_426725135_2574858051.png/316x316bb.webp)
